Shameless self-promotion in the service of strengthening community while building business wins for everybody.
If you own or manage a local business, effective promotional marketing of one kind or another keeps you in business.
If you run or belong to a non-profit, a high profile in the community keeps people donating and volunteering.
As a consumer of goods or services, promotional marketing allows you to know where to find what you need.
Promotional marketing these days embraces a boggling array of ways to connect — from word-of-mouth to Facebook wall scrawls, from emails to print ads, from tweets to direct mail, from organic online search to paid keyword ads, from doorstep flyers to display ads, from coffee mugs to bus shelter ads, and from telemarketing to a salesman personally knocking on doors.
Here is my pitch, my own bit of shameless self-promotion: invite me to come talk to you or your group.
I will cheerily spend twenty or thirty minutes explaining how Orange County Breeze works, how you can take advantage of Orange County Breeze to our mutual benefit — even how you can better exploit our rivals for better and wider coverage of your group, your cause or your event.
We want OCB Country to be a bustling and vigorous community bursting with opportunity, commerce and mutual aid because that makes it easier for us.
We’ll have more stories and articles and photos to choose among for publication — and each one will be better, more eye-catching, more intriguing.
We’ll have more businesses seeking more ways to connect with more customers — enlarging our pool of possible advertisers.
But wait! There’s more!
More than talking about Orange County Breeze, I look forward to learning about you, your group or your business.
What are you seeking? What’s your cause?
What goods or services do you offer? What are your immediate challenges?
If you could snap your fingers to get something done, what would you like to see done?
How long have you lived or worked here? How have things changed in that time?
How can Orange County Breeze help?
Want me to come over for a chat, or to speak to your group?
Email me at editor@oc-breeze.com to make arrangements.
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