Many companies and/or professions need to be licensed in order to conduct business. For most, the license information must be included on their business card and on other material.
Most licensed people or businesses must do something to earn that credential. Whether it’s pass an examination or purchase a bond that protects customers from inferior performance, some step had to be taken before that license was issued.
Other businesses might not have to do anything per se, but the license demonstrates a commitment to the profession.
For example, to confirm that my own business is a professional service, Royal Care Pet Sitting is licensed (with the City of Cypress) and bonded (CNA Surety). After all, pet sitting is much more than walking dogs or cleaning litter boxes. Clients give us the keys to their house (valued from half a million to multi-million) and granting that access includes trusting us to respect their privacy when in their home.
(Anyway, who cares that an original Picasso is hanging on the wall when there’s a wet nose wanting a belly rub?)
If your profession or business doesn’t require that the license be publicized, you should still consider including it on your marketing material. You don’t want to make the license the centerpiece, but include it to show that you are an accomplished professional with the requisite skills.
Promoting that you are licensed in your respective field is always a plus. But how long will this advantage remain? Sacramento is already looking to license groomers with Senate Bill 969. How long before they go after pet sitters, babysitters, house cleaners, delivery people, elder sitters, or delivery people
Ultimately, the marketing advantage of being licensed could become meaningless (or carry less importance) if everyone is licensed. But at the moment, being licensed still has many benefits. If you or your business is licensed, promote it in all your marketing material.
Courtesy photo of Robin Marlena Itzler.
- Why Hire A Licensed Contractor? (homecontractinghelp.com)