Editor’s note Mod Mom Furniture was started by Kiersten Hathcock, a mother of two young children who was looking for a way to make more money without compromising on kid time. The following article was released by her company, Mod Mom Furniture, trumpeting her selection as a representative of Stanley Furniture. You go, girl!
Kiersten Hathcock, founder and CEO of Mod Mom Furniture has been tapped by Young America, a division of Stanley Furniture, to become the spokesperson for its line of infant and children’s furniture. Hathcock will represent both the online and in-store brand via social media channels and personal appearances on behalf of the manufacturer in store locations and at industry trade shows.
Hathcock, a former cable industry marketing executive, was searching for viable additional income options while raising two young children in her Los Angeles home in 2007. The answer was in the garage. A self-taught carpenter with a strong sense of design, she began handcrafting mid-century children’s toy and storage boxes. Ultimately, her custom toy boxes were featured on a 2011 episode of Shark Tank, which delivered national exposure and helped to further launch and expand her line of children’s furniture.
Her story has resonated with many working mothers who find themselves looking for career opportunities without sacrificing their commitment to family.
“I never gave much thought to what I would do about my career when I had kids”, explained Hathcock. “Being able to build a company from my garage with my children at home, and see it grow, has been the best experience.”
Hathcock’s entrepreneurial spirit of Mod Mom Furniture also brought her to the attention of David Petersen, vice-president of marketing for Stanley Furniture, Young America’s parent company. “We think that it’s important for our brand to be represented by a contemporary of the customer,” he said. “She is a young, professional, ambitious, enthusiastic mom. Anybody who saw her on Shark Tank knows about her level of commitment to try to do it all.”
In addition to serving as a spokesperson, Hathcock will work with Young America to create a Mod Mom branded furniture line, which is expected to be out later this year.
For Hathcock, joining the Young America team represents a promising partnership, and said, “I’m excited to not only represent this award-winning brand but also work together to produce beautiful mod collections for Mod Mom by Young America.”
Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of designer-turned-carpenter Kiersten Hathcock. Her unique, eco-friendly, child-proven toy boxes have been sold throughout the United States, Canada and abroad. Hathcock’s storage pieces have been featured in People Magazine, the New York Times, Dwell Magazine, Elle Décor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show. For more information visit www.modmomfurniture.com.
A Bertie Box storage box by Mod Mom Furniture. Courtesy photo.