Tourism-related spending in Orange County rose for the fourth straight year to reach a record-breaking $12.5 billion, according to numbers released by the Orange County Visitors Association (OCVA).
OCVA board chairman and Visit Anaheim president and CEO, Jay Burress, announced that an estimated 49 million people visited the county in 2017—nearly two percent more than in the prior year and more than 11 percent in the past five years, according to the 2017 tourism study conducted by CIC Research, Inc. for Visit Anaheim, which provided the data to OCVA.
“As we look forward to meeting next month with our local industry colleagues at the 10th annual OC Tourism Conference, we are reminded of how extraordinary it is that Orange County’s tourism economy has broken records for the past four years,” says OCVA Board Chairman and Visit Anaheim President and CEO Jay Burress. “Coming out of the recession that started 10 years ago, we haven’t just rebounded—we’ve made tourism one of the biggest contributors to Orange County’s economy.”
Tourism-related employment in Orange County also rose from 2016 to 2017, from 164,000 to 177,000 jobs. OCVA attributes the growth in the county’s tourism economy to numerous factors, including county-wide investments in new tourism product, rebranding efforts by destination marketing organizations representing Orange County cities, and strategic joint initiatives aimed at attracting visitors from top international and domestic markets.
“Orange County is unique in the tourism industry,” says OCVA President and CEO Ed Fuller. “We have achieve incredible levels of collaboration and cohesion across the county, bringing cities as diverse as Dana Point and Buena Park together under The OC brand umbrella. Together, we have hit the global marketplace with a message that Orange County is the place for visitors to experience the California dream.”
International visitors alone accounted for 4.5 million trips to Orange County last year.
About Orange County Visitors Association
The Orange County Visitors Association (OCVA) represents more than 700 members of Orange County, California’s tourism community and is the leading resource for visitor information about the county’s 34 cities. OCVA serves as steward of The OC brand, recognized worldwide as the home of world-famous theme parks, unparalleled shopping, 42 miles of pristine coastline, renowned beachfront resorts, and innumerable activities ranging from watersports to world-class performing arts. OCVA promotes the destination both domestically and internationally, with tourism offices in seven international cities. Orange County is located in the heart of Southern California and provides easy access to all the attractions the region offers. For more information, go to www.VisitTheOC.com or call the California Welcome Center at (714) 523-3441. Follow OCVA on Facebook (VisitTheOC) and Twitter (@VisitTheOC).
This article was released by the Orange County Visitors Association.