Orange County Breeze
News of Northwest Orange County, CA


Robin Itzler and her favorite adult beverage. Courtesy photo.

Marketing and more: Things go better with marketing

Americans are divided on many issues, often becoming emotional when expressing their views on politics, sports or celebrities. Yet, there’s another area that greatly divides this great nation. Our choice of cola drink: Coca-C...
by Robin Itzler


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Allan Mansoor. Courtesy photo.

Stop the 405 toll-lane money grab

Here we go again. Critics successfully convinced the Orange County Transportation Authority to shelve the 405 toll-lanes proposal, but now Caltrans is backing the idea and hopes to use Orange County sales tax revenue to tax us ...
by courtesy


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Locked gate at entrance to parking lot of closed Mackay Elementary School in Cypress. Photo by Katie Wiedel.

Resident response to Cypress School District

There is one thing I fully agree with the Cypress School District Administration on and that’s “Let’s remain focused and keep to the facts.” The District implies that I am the chief critic of the bonds sold but they don...
by courtesy

fireworks, Metro Creative Services

More fireworks at Monday Los Alamitos City Council meeting, yet more tonight

In an unusually public rebuke, Los Alamitos Mayor Gerri Graham-Mejia accused City Manager Bret Plumlee of slighting her by not providing a formal written staff report for Agenda Item 11C, Options for the 4th of July Fireworks S...
by shelley



Marketing and more: My crystal ball says Hillary will not run

The Marketing Maven has looked into her crystal ball and is making a prediction: Hillary Clinton will not run for president. What Hillary will do is announce her decision not to seek the presidency at the latest possible moment...
by Robin Itzler


detail of U.S. flag

Life, liberty, and the pursuit of happiness

While enjoying the patriotic music video below, kindly remember that one of the reasons the Founders “mutually pledge[d] to each other our Lives, our Fortunes and our sacred Honor” was “For imposing Taxes on us without ou...
by shelley


money maze, dollar sign

New Field Poll shows Californians divided over “wealth gap”

Since the so-called “wealth gap” is likely to be a hobby horse frequently ridden by Democrats in the Fall election, the results of the latest Field Poll (pdf) should interest voters and politicoes: The emphasis should not b...
by shelley


Baby Boomers dethroned as largest age cohort

Young whippersnappers in the 20 to 24 years old age cohort have snatched the size prize from aging Baby Boomers in the U.S. Census Bureau’s latest population estimate, for July 2013. As someone who has been dragged along unwi...
by shelley



Field Poll shows Governor Brown well ahead of GOP’s Kashkari

In a just-released post-primary poll of California voters, Governor Jerry Brown benefits greatly from name recognition over his Republican challenger, Neel Kashkari. The good news for Kashkari is that among likely voters he is ...
by shelley

Marketing Maven Robin Itzler at Caesar's Forum in Las Vegas. Courtesy photo.

Marketing and More: Viva Las Vegas!

Cities and states spend enormous sums creating a slogan or tag line for their brand so when people hear it, there is a unified mindset that defines the locale. For example, “I love New York,” “It’s so Miami,” and “A...
by Robin Itzler



Marketing Maven: Leaving on a jet plane

Beginning in December 2010, Baby Boomers started to retire at 10,000 per day. That will continue through to 2029. When my Boomer friends and I get together, a frequent topic is retirement. Do we plan to retire early at age 62? ...
by Robin Itzler

money, fist, business suit

Keep nagging your kids to go to college

A lot of feathers and hot air have swirled recently about the gap between the income of the “top 1%” in this country and everybody else. Now a study shows that a bigger and more meaningful gap yawns between workers who comp...
by shelley



Marketing and More: Stop drinking the whine!

Do you know someone who is always whining about the same problem although there is little or nothing he or she can do about it? Whatever the personal or professional issue might be, they focus on what can’t be controlled rath...
by Robin Itzler


Marketing and More: Word-of-mouth marketing, from polish to politics

One of the best ways to promote your product, service or candidate is via word-of-mouth, which includes eWOM (electronic word-of-mouth), such as email and social media. Companies conduct social media campaigns to engage current...
by Robin Itzler