Editorial | Orange County Breeze

Marketing and More: Word-of-mouth marketing, from polish to politics

One of the best ways to promote your product, service or candidate is via word-of-mouth, which includes eWOM (electronic word-of-mouth), such as email and social media. Companies conduct social media campaigns to engage current...

by Robin Itzler

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La Palma Days Parade, District 2 Supervisor John Moorlach

Supervisor Moorlach votes against “apple pie”

In his email newsletter yesterday, Second District Orange County Supervisor John Moorlach explained his no vote when the Board of Supervisors was asked to support AB 1453. Introduced by Assemblywoman Sharon Quirk-Silva (who rep...

by shelley

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Robin Itzler, the Marketing Maven, and her new washing machine. Courtesy photo.

Marketing and More: A tale of two Sears letters

Cruises – dinners – hotel accommodations – theater tickets – gift cards – amusement park tickets – merchandise… it’s a long list of what I’ve received over the years from companies apologizing when their produ...

by Robin Itzler

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Everyone’s Irish on St. Patrick’s Day

Most everyone’s heard the saying that everyone’s Irish on St. Patrick’s Day. This holiday celebrates the famous 5th Century missionary who is known as the “Apostle to Ireland” and is practically sy...

by Katie

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Robin Itzler, the Marketing Maven. Courtesy photo.

Marketing and More: And the winner is…

And the winner is … More than 43 million people watched the Academy Awards on March 2. Interestingly, there were two unexpected winners that never had to come onto the stage to accept an Oscar. Apple – Viewers saw Ellen DeG...

by Robin Itzler

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Marketing Maven Robin Itzler as Madam President.

Hillary for President

If I had $10 for every American who voted for Barack Obama solely because they wanted to elect America’s first black president, I’d be a wealthy woman. Speaking of women, there are many voters who would pull the lever for H...

by Robin Itzler

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How do I run for school board?

Editor’ note: A reader wrote in to question this article’s description of retiring school board members. From my experience over the last few years, board members often retire mid-term. The remaining board members t...

by shelley

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Robin Itzler with two dogs. Courtesy photo.

Marketing and More: It’s a (service) dog eat (family) dog world

In a free market economy, consumers drive many of the changes. If one business isn’t catering to their needs, a competitor quickly fills the void with the product or service. The more government stays out of the equation, the...

by Robin Itzler

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Marketing Maven Robin Itzler is rooting for Team USA at the 2014 Winter Olympics in Sochi, Russia. Courtesy photo.

Marketing Maven and more: Let the marketing games begin!

In a few days, many of us will change our TV viewing habits to include the Winter Olympics from Sochi, Russia. What we might actually be watching is the Marketing Olympics, a two-week orgy of product placement that will leave u...

by Robin Itzler

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Nancy Pelosi (D), junior senator from California. Official portrait.

Nancy Pelosi supports executive overreach by President Obama

National Review Online has made the video clip below available of our junior senator, Nancy Pelosi, reacting to President Obama’s State of the Union address last night. She says that its A-OK with her if President Obama ignor...

by shelley

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Map detailing analysis of 2014 Senate races by the University of Virgina Center of Politics.

Locally, we’re almost bystanders in this national mid-term election year

Neither of California’s senators, Dianne Feinstein and Barbara Boxer, is up for re-election this year. Elected for the first time in 1992, Feinstein will next have to run in 2018. GovTrack characterizes her as a “rank-and-f...

by shelley

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Assembly incumbent Sharon Quirk-Silva avoids controversy at Cypress town hall

Sharon Quirk-Silva stopped by the western end of Assembly District 65 to offer constituents a recap of her first year in Sacramento representing them. The town hall at the Cypress Community Center was long on bland and short on...

by shelley

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The exterior of the auditorium at the Cottonwood Church campus on Katella Ave. in Cypress on Dec. 12, 2013. Photo by C.E.H. Wiedel.

Letter to the Editor: use of auditorium for school graduation has nothing to do with religion

The following Letter to the Editor was submitted by Theresa Sherrin, a long-time (1964) resident of Los Alamitos who retired to Cypress. I came home from the State of the Los Alamitos City Lunch to see the schools attacked by...

by courtesy

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Marketing Maven Robin Itzler holds a dog's service vest. Courtesy photo.

Marketing and more: The debate over service dogs

Update: the first paragraph has been edited to clarify after comments by readers showed that the writer’s intent was not clear. There’s been some debate about what constitutes a legitimate service/assistance dog. Accord...

by Robin Itzler

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Local Sports for LAUSD

GIRLS SOCCER: Griffins to host San Clemente in CIF 2nd Round Div I match-up
Los Al Girls Soccer plays longtime nemesis San Clemente Wednesday afternoon at Laurel School at 3pm. Over the years, the Tritons (ranked No. 5 in Orange County) have eliminated the Griffins in late CIF playoff action when games were played on the Tritons home field (artificial turf.) Laurel is a natural grass field which is probably in its best shape over
VOLLEYBALL: Griffins down Chapparal, host Mira Costa in quarterfinals
TEMECULA — It was a long drive and almost a long night for the Los Alamitos Griffins girls volleyball team, but the no. 1 seed Griffins held on to down the feisty Pumas 2-1 (25-23, 20-25, 25-12, 25-22) in a second round CIF Division I-AA match before a rowdy crowd at Chapparal High. The Griffins now advance to the quarter finals and get to host perennial CIF
ALUMNI: Mosbaugh kickin’ it for Pepperdine swim team
Former Griffin swimmer Jessica Mosbaugh (LAHS ’12) continued her strong Fall showing for Pepperdine University by winning both the 50 and 100-meter breaststroke at the two-day Mustang Invitational swim meet. Mosbaugh (Los Alamitos, Calif./Los Alamitos HS) has now won eight races this season, already the highest win total of any Wave swimmer in recent history