Orange County Breeze
News of Northwest Orange County, CA
Southland Credit Union | You Can Join! | Find Out How

Alamitos Eye Care | Supports LAUSD, LAEF, and Youth Center Programs | 562-430-6161 | 10951 Cherry St., Los Alamitos

(Click above for more information.)



Marketing and more: trying to be smart with my new smartphone

In the final weeks of 2014, I became one of the estimated 164 million Americans who own a smartphone. I held off as long as I could because all I wanted was a mobile device where I could primarily send text messages and when ne...
by Robin Itzler


Subscribe to our daily morning email news update!

Republican elephant party icon

Republican Women to talk about General Patton at Jan. 17 meeting

Dear Editor, For years, many Americans believed that General George Patton died in an automobile accident at the close of World War II. However, almost from the day of his death, there have been skeptics who felt the general wa...
by courtesy


Subscribe to our daily morning email news update!

California Governor Jerry Brown, courtesy of Wikipedia.

Gov. Brown to be sworn in this week, will immediately dig himself a hole

California Governor Jerry Brown will be sworn into office on Monday, Jan. 5. As part of events scheduled for his inaugural week, he will dig himself a hold — twice. First, on Tuesday, Jan. 6, Gov. Brown will be joined by othe...
by shelley

Robin Itzler, the Marketing Maven, Christmas (and Hannukah) 2014. Courtesy photo.

Marketing and more: Merry Christmas and Happy Holidays!

It often seems the only time stores use the word “Christmas” in their marketing campaigns is to announce “Open Christmas Day.” Otherwise, it’s a generic “Happy Holidays,” which is insulting to the more than 95 per...
by Robin Itzler



New UCSD study show effects of rising minimum wage

Supporters of raising the minimum wage want to lower the number of workers who are paid at a very low rate — a “living wage” is their rallying cry. Nobody can support a family at minimum wage! Opponents say that mandating...
by shelley



Marketing and more: I am giving the GOP two more years

Sitting at the Thanksgiving table, there were many reasons to be thankful, starting with my mom who recently celebrated her 87th birthday. Also on my list of thanks is that Congress made historic gains in the midterm election: ...
by Robin Itzler


Robin Itzler of Royal Care Pet Setting has some suggested improvements for Princess Cruises. Courtesy photo.

Marketing and more: cruising on the M.S. Denny’s

Those who live in northwest Orange County enjoy great weather most of the year and a variety of ways to take short trips that don’t include air travel. The Marketing Maven’s favorite getaway vacation is a short cruise and s...
by Robin Itzler


California Department of Managed Health Care orders ALL health plans to cover elective abortion

According to an article by Courtney Crandall at World, the California Department of Managed Health Care (DMHC) has ordered that all health care plans in California must include abortion coverage: No conscientious objection, eve...
by shelley


Two Californias: how the state broke along party lines in the State Controller race in November 2014. Graphic courtesy of California Secretary of State.

Field Poll: California swims against general-election red tide

Nancy Pelosi represents the 12th California Congressional District, in San Francisco. As she is fond of pointing out, she was the first woman to serve as the Speaker of the House of Representatives. She helped ram through Obama...
by shelley


Red v. Blue results by county in 2014 general election

Kyle Kondik and Geoffrey Skelley, writing at Sabato’s Crystal Ball, provided several “quick takes” from last week’s general election. One was an analysis of which party dominated by county: “In the nation’s 50 l...
by shelley


Orange County Supervisor John Moorlach makes a point while speaking to members of the Cypress Chamber of Commerce on November 11, 2014. Photo by C.E.H. Wiedel.

John Moorlach asks for volunteers

Outgoing Orange County Supervisor John Moorlach was the featured speaker at the regular Cypress Chamber of Commerce networking breakfast on Tuesday, Nov. 11. Looking at being termed-out as Supervisor, Mr. Moorlach researched th...
by shelley


Letter to the editor: Measure Q raises questions

When Cypress School District introduced its land swap scheme that became Measure Q, many questions came to mind. Why would the district administrators want to exchange property with a developer instead of just selling it outrig...
by courtesy



Letter to the Editor: Join effort to support homeless veterans

Dear Editor, It is estimated that there are more than 100,000 homeless veterans in the United States. Of that number, 10,000 are estimated to be women. That’s a lot of men and women who served our nation in time of war or pea...
by cehwiedel


Marketing and more: A red, white and blue Electio Day

In 1976, I registered as a Democrat and voted for the first time in New York City, where I was born. In the presidential race, I voted for Georgia Governor Jimmy Carter who won over Republican incumbent Gerald Ford. In the sena...
by Robin Itzler