Orange County Breeze
News of Northwest Orange County, CA


Columbia College — open to civilian and military students


 
 

 
Editorial
A portion of the homepage of Healthcare.gov on Dec. 1, 2013.

Marketing and more: Rebranding from Overstock to Obamacare

Rebranding from Overstock to Obamacare It’s said you never get a second chance to make a good first impression. Yet, that is basically what companies attempt when they rebrand. The entire purpose of branding is for a distinct...
by Robin Itzler
4
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Community
crossing guard, back to school

Guest editorial: public safety issue with traffic lights at Katella and Wallingsford

The following article comes from a letter mailed to the editor of Orange County Breeze by Tim Chavel, a resident of Long Beach. On a daily basis, I commute from the 605 Freeway onto Katella Avenue. Over the years, I have notice...
by courtesy
1
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Editorial
Robin-Itzler-Obamacare-lies

Marketing and more: Liars, damn liars, and lying politicians

Based on my lifestyle, needs and budget, a compact car would be a good choice for me. The salesman at the showroom was pointing out the car’s features when Sam interrupted us. “I am from the government and we have determine...
by Robin Itzler
7
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Editorial
Republicans-vs-Democrats_MCS

Republicans and Democrats in marriage counseling: a political fable

An older couple came into a psychologist’s office desperate for guidance on how to save their marriage. They’d had their ups and down — as most long marriages do – but they usually managed to reconcile. There was even a...
by Robin Itzler
3
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Editorial
Robin-Itzler_Daydreaming

Marketing and More: Daydreaming about the federal shutdown

All these years I’ve daydreamed about winning the lottery. Furgeddabudit! I should have dreamed about being a non-essential federal government employee. The job includes great benefits, a fantastic retirement program and unex...
by Robin Itzler
4
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Community
Left to right, they are Marie Chance, treasurer; Dave Sluga, operations chair; Lynn Adams, secretary; Bob Koehler, publicity and social media; Stacy Berry, volunteer coordinator, and Wanda Slade, vice chair and vendor booth coordinator.

Room with a view: Wrapping up the 2013 Cypress Festival

The following article was originally published in the October 2013 print issue of Orange County Breeze. A digital version of that print edition can be read through our digital archive. The folks in the featured photo for this a...
by shelley
0
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Editorial
wheelchair_MCS

Escondido mom upset by new Disney policy on special-needs guests

Editor’s note: the article below by Lisa Stevens of Escondido is in response to a change in policy at Disney theme parks. Formerly, Disney allowed special-needs guests and their party to skip lines and immediately enter rides...
by courtesy
3
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Editorial
Marketing Maven's glamorous side.

Marketing and More: Marketing (and rewarding) of bad behavior

Oprah recently showed me that I missed a great marketing opportunity. Even though I’m more of a Ralph Kramden than a Ralph Lauren woman, I’ve always enjoyed my visits to Rodeo Drive. One time I was in an exclusive boutique ...
by Robin Itzler
5
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Editorial
A plaque recognizing Robin Itzler's accomplishment for Toastmasters. Courtesy photo.

Marketing and More: Lessons from Jerry, Fonzie and Ed

Editor’s note: the tagline for this column has changed to “Marketing and More” and its category move to “editorial” to better reflect Robin Itzler’s wide-ranging topics. It’s award season in Hollywood, beginning w...
by Robin Itzler
4
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Editorial
Supervisor John Moorlach at last August's West Orange County Legislative Mixer

County Supervisor Moorlach gets his priorities right

Transparency demands that I state up front that I hold a favorable view of John Moorlach, currently Supervisor for District 2 of the County of Orange. He has always answered questions in a straight forward fashion, and he’s t...
by shelley
1
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Business
Cypress Business and Professional Center, land use diagram. Courtesy of the City of Cypress.

Guest editorial: After the defeat of Measure A

The following article was written by Bob Render, a resident of Cypress. The timing of Measure A was unfortunate and even though I personally believe that the deed restrictions guaranteeing that ONLY homes would have been built ...
by courtesy
0
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Community
Los Alamitos Race Course parcels

Guest editorial: Postpone rezoning sought by Measure A!

The following guest editorial was submitted by Tom Snoddy, a resident of Cypress. I never have been one to tell folks which way to cast a vote, nor do I support any specific political party. California’s propositions and meas...
by courtesy
0
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Community
Los Alamitos Race Course parcels

Guest editorial: Cypress residents bamboozled again?

The following editorial was submitted by Lois Waddle, a resident of Los Alamitos. Cypress residents are being bamboozled again — this time with the enticing promises of Measure ‘A’. If they approve this measure, t...
by courtesy
3
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Community
Looking roughly southeast across the parking lot from the roof of Los Alamitos Race Course.

Measures D, L, and A, and the rezoning of Cypress

The following article was written by Ed Kraemer and edited by Elinor Stein. It was provided by Elinor Stein, and the Orange County Breeze does not know Mr. Kraemer or, by publishing this article, endorse his or Ms. Stein’...
by courtesy
0
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December 2013 print issue

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Most lively spot on Main St. in Old Town Seal Beach!

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Precious Life Shelter

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Deux Amies I — Center Plaza in Los Alamitos

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Rock for Vets

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Massage Envy Spa — Relaxation is in season

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Rascals to Rebels — visit our new location at Center Plaza in Los Alamitos!

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Home Lighting and Light Fixtures by McNally Electric

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Javatinis Coffee Beans — Simply Great Coffee… At Home

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Pin-Ups for Vets

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Visit our new expanded showroom at Center Plaza in Los Alamitos!

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Patient Preferred Dermatology in Los Alamitos, CA

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New patient cleaning special only $97 expires 12/31/13 - Coast Dental Group www.CoastDentalGroup.com

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Duke & Duchess in Cypress — We have everything on your wish list!

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DOGZ Bar and Grill in Belmont Shore, California.

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Strong Dance Studios Debut of The Nutcracker at Servite High School

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RSS Local Sports for LAUSD

 

  • VOLLEYBALL: Griffins down Chapparal, host Mira Costa in quarterfinals
    TEMECULA — It was a long drive and almost a long night for the Los Alamitos Griffins girls volleyball team, but the no. 1 seed Griffins held on to down the feisty Pumas 2-1 (25-23, 20-25, 25-12, 25-22) in a second round CIF Division I-AA match before a rowdy crowd at Chapparal High. The Griffins now advance to the quarter finals and get to host perennial CIF […]
  • ALUMNI: Mosbaugh kickin’ it for Pepperdine swim team
    Former Griffin swimmer Jessica Mosbaugh (LAHS ’12) continued her strong Fall showing for Pepperdine University by winning both the 50 and 100-meter breaststroke at the two-day Mustang Invitational swim meet. Mosbaugh (Los Alamitos, Calif./Los Alamitos HS) has now won eight races this season, already the highest win total of any Wave swimmer in recent history […]
  • Girls Tennis advances to CIF Semi-Finals
    Los Alamitos High School Girls Tennis team continued its strong 2013 season with an 11-7 CIF- Division I playoff victory over Harvard Westlake on Friday. The win advances them to advanced to the Div I semifinals and a match against Peninsula, which defeated JSerra 15-3 in the second round, on Wednesday at 2 p.m.