Editorial | Orange County Breeze

Marketing Maven Robin Itzler as Madam President.

Hillary for President

If I had $10 for every American who voted for Barack Obama solely because they wanted to elect America’s first black president, I’d be a wealthy woman. Speaking of women, there are many voters who would pull the lever for H...

by Robin Itzler

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How do I run for school board?

Editor’ note: A reader wrote in to question this article’s description of retiring school board members. From my experience over the last few years, board members often retire mid-term. The remaining board members t...

by shelley

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Robin Itzler with two dogs. Courtesy photo.

Marketing and More: It’s a (service) dog eat (family) dog world

In a free market economy, consumers drive many of the changes. If one business isn’t catering to their needs, a competitor quickly fills the void with the product or service. The more government stays out of the equation, the...

by Robin Itzler

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Marketing Maven Robin Itzler is rooting for Team USA at the 2014 Winter Olympics in Sochi, Russia. Courtesy photo.

Marketing Maven and more: Let the marketing games begin!

In a few days, many of us will change our TV viewing habits to include the Winter Olympics from Sochi, Russia. What we might actually be watching is the Marketing Olympics, a two-week orgy of product placement that will leave u...

by Robin Itzler

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Nancy Pelosi (D), junior senator from California. Official portrait.

Nancy Pelosi supports executive overreach by President Obama

National Review Online has made the video clip below available of our junior senator, Nancy Pelosi, reacting to President Obama’s State of the Union address last night. She says that its A-OK with her if President Obama ignor...

by shelley

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Map detailing analysis of 2014 Senate races by the University of Virgina Center of Politics.

Locally, we’re almost bystanders in this national mid-term election year

Neither of California’s senators, Dianne Feinstein and Barbara Boxer, is up for re-election this year. Elected for the first time in 1992, Feinstein will next have to run in 2018. GovTrack characterizes her as a “rank-and-f...

by shelley

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Assembly incumbent Sharon Quirk-Silva avoids controversy at Cypress town hall

Sharon Quirk-Silva stopped by the western end of Assembly District 65 to offer constituents a recap of her first year in Sacramento representing them. The town hall at the Cypress Community Center was long on bland and short on...

by shelley

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The exterior of the auditorium at the Cottonwood Church campus on Katella Ave. in Cypress on Dec. 12, 2013. Photo by C.E.H. Wiedel.

Letter to the Editor: use of auditorium for school graduation has nothing to do with religion

The following Letter to the Editor was submitted by Theresa Sherrin, a long-time (1964) resident of Los Alamitos who retired to Cypress. I came home from the State of the Los Alamitos City Lunch to see the schools attacked by...

by courtesy

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Marketing Maven Robin Itzler holds a dog's service vest. Courtesy photo.

Marketing and more: The debate over service dogs

Update: the first paragraph has been edited to clarify after comments by readers showed that the writer’s intent was not clear. There’s been some debate about what constitutes a legitimate service/assistance dog. Accord...

by Robin Itzler

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Torlakson starts the push to extend Prop. 30 tax increase

According to Diana Lambert at Capitol Alert, California State Superintendent of Public Instruction Tom Torlakson called for extending the temporary tax increases okayed by California voters in the passage of Prop. 30. That incr...

by shelley

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Robin Itzler, the Marketing Maven, writes a "Dear John letter" to Speaker of the House John Boehner.

Marketing and More: Dear John

Robin Itzler has written a “Dear John letter” — to John Boehner, Speaker of the House of Representatives! Dear House Speaker John Boehner, You and I have never met, but I am one of the people responsible for your becoming...

by Robin Itzler

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Questions raised about Rossmoor Rush Park bond

The following letter was received by Orange County Breeze from Dave Burgess, a resident of Rossmoor. In 1993, the Rossmoor Community Services District (RCSD) issued $5 million in bonds to purchase Rush Elementary school. It is ...

by courtesy

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Room with a view: balance in the new year

In today’s sped-up world filled with emails, texts, tweets, and tickers, finding a balance among people, organizations and events competing for our attention can feel like trying to ride a unicycle on a tightrope stretched ac...

by shelley

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A portion of the homepage of Healthcare.gov on Dec. 1, 2013.

Marketing and more: Rebranding from Overstock to Obamacare

Rebranding from Overstock to Obamacare It’s said you never get a second chance to make a good first impression. Yet, that is basically what companies attempt when they rebrand. The entire purpose of branding is for a distinct...

by Robin Itzler

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Local Sports for LAUSD

GIRLS SOCCER: Griffins to host San Clemente in CIF 2nd Round Div I match-up
Los Al Girls Soccer plays longtime nemesis San Clemente Wednesday afternoon at Laurel School at 3pm. Over the years, the Tritons (ranked No. 5 in Orange County) have eliminated the Griffins in late CIF playoff action when games were played on the Tritons home field (artificial turf.) Laurel is a natural grass field which is probably in its best shape over […]
VOLLEYBALL: Griffins down Chapparal, host Mira Costa in quarterfinals
TEMECULA — It was a long drive and almost a long night for the Los Alamitos Griffins girls volleyball team, but the no. 1 seed Griffins held on to down the feisty Pumas 2-1 (25-23, 20-25, 25-12, 25-22) in a second round CIF Division I-AA match before a rowdy crowd at Chapparal High. The Griffins now advance to the quarter finals and get to host perennial CIF […]
ALUMNI: Mosbaugh kickin’ it for Pepperdine swim team
Former Griffin swimmer Jessica Mosbaugh (LAHS ’12) continued her strong Fall showing for Pepperdine University by winning both the 50 and 100-meter breaststroke at the two-day Mustang Invitational swim meet. Mosbaugh (Los Alamitos, Calif./Los Alamitos HS) has now won eight races this season, already the highest win total of any Wave swimmer in recent history […]