Orange County Breeze
News of Northwest Orange County, CA
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Yes on Measure Q | Friends for Cypress Schools | www.FriendsforMeasureQ.com



 
 

 
Coyote, courtesy photo from Bureau of Land Management

Guest editorial: For managing coyotes, follow the lead of Huntington Beach

Communities in Orange County would be wise to follow the lead of Huntington Beach in managing conflicts with coyotes. Rather than engaging in an expensive and futile program to trap and kill coyotes as they recently started doi...
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Robin-Itzler-Lawn-signs

Marketing and more: Sign language

Yard signs … Fence signs … Wall signs – wherever you look, there are signs posted urging you to vote for a particular candidate or support a specific proposition. Many people grumble about the landscape being littered wit...
by Robin Itzler
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Tim Keenan, Creative Media Recording

Guest editorial: Former Cypress mayor supports Measures Q and R

Hello. I’m Tim Keenan, former Mayor of the City of Cypress. I’m here tonight because I’m concerned about some of the misinformation floating around about Measures Q & R that are on the ballot for Nov. 4, and to remind...
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Letters-to-the-editor_MCS

Letter to the Editor: Come join in the discussion about city, county, and state propositions

Dear Editor, We elect our representatives to study issues and make the right decisions based on what a majority of their constituents want them to do. Sometimes they do just that, other instances they don’t. Often times they ...
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Robin-Itzler_Paper-or-Plastic-2014

Marketing and More: Paper, plastic, or profit?

Like many Americans, I shop in discount stores such as Big Lots, Dollar Tree and 99-Cents-Only stores. That’s why announcement of a 99-Cents store opening in the shopping center at Walker Street and Ball Road was welcome news...
by Robin Itzler
 

 

 
Allan Mansoor. Courtesy photo.

Alan Mansoor on the proposed 405 toll lanes

There has been a lot of discussion about whether or not toll lanes will reduce traffic and travel time on the 405 freeway, and that is a worthy discussion. Today, I would like to approach it from another perspective; truthful a...
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Coyote, courtesy photo from Bureau of Land Management

Seal Beach residents to host memorial for pets killed by coyotes

Seal Beach Residents will host a memorial for their pets lost to vicious coyotes attacks in the area. The memorial tree will contain pictures of each of the more than 45 pets (the number is growing every day) and will finally p...
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Robin Itzler and her favorite adult beverage. Courtesy photo.

Marketing and more: Things go better with marketing

Americans are divided on many issues, often becoming emotional when expressing their views on politics, sports or celebrities. Yet, there’s another area that greatly divides this great nation. Our choice of cola drink: Coca-C...
by Robin Itzler
 

 

 
Allan Mansoor. Courtesy photo.

Stop the 405 toll-lane money grab

Here we go again. Critics successfully convinced the Orange County Transportation Authority to shelve the 405 toll-lanes proposal, but now Caltrans is backing the idea and hopes to use Orange County sales tax revenue to tax us ...
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Locked gate at entrance to parking lot of closed Mackay Elementary School in Cypress. Photo by Katie Wiedel.

Resident response to Cypress School District

There is one thing I fully agree with the Cypress School District Administration on and that’s “Let’s remain focused and keep to the facts.” The District implies that I am the chief critic of the bonds sold but they don...
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Robin-Itzler_Fortune_Teller

Marketing and more: My crystal ball says Hillary will not run

The Marketing Maven has looked into her crystal ball and is making a prediction: Hillary Clinton will not run for president. What Hillary will do is announce her decision not to seek the presidency at the latest possible moment...
by Robin Itzler
 

 
 
Marketing Maven Robin Itzler at Caesar's Forum in Las Vegas. Courtesy photo.

Marketing and More: Viva Las Vegas!

Cities and states spend enormous sums creating a slogan or tag line for their brand so when people hear it, there is a unified mindset that defines the locale. For example, “I love New York,” “It’s so Miami,” and “A...
by Robin Itzler
 

 

 
Robin-Itzler-Retirement

Marketing Maven: Leaving on a jet plane

Beginning in December 2010, Baby Boomers started to retire at 10,000 per day. That will continue through to 2029. When my Boomer friends and I get together, a frequent topic is retirement. Do we plan to retire early at age 62? ...
by Robin Itzler
 

 
 
Robin-Itzler_Whine

Marketing and More: Stop drinking the whine!

Do you know someone who is always whining about the same problem although there is little or nothing he or she can do about it? Whatever the personal or professional issue might be, they focus on what can’t be controlled rath...
by Robin Itzler