Orange County Breeze
News of Northwest Orange County, CA



Marketing and more: My crystal ball says Hillary will not run

The Marketing Maven has looked into her crystal ball and is making a prediction: Hillary Clinton will not run for president. What Hillary will do is announce her decision not to seek the presidency at the latest possible moment...
by Robin Itzler


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Marketing Maven Robin Itzler at Caesar's Forum in Las Vegas. Courtesy photo.

Marketing and More: Viva Las Vegas!

Cities and states spend enormous sums creating a slogan or tag line for their brand so when people hear it, there is a unified mindset that defines the locale. For example, “I love New York,” “It’s so Miami,” and “A...
by Robin Itzler


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Marketing Maven: Leaving on a jet plane

Beginning in December 2010, Baby Boomers started to retire at 10,000 per day. That will continue through to 2029. When my Boomer friends and I get together, a frequent topic is retirement. Do we plan to retire early at age 62? ...
by Robin Itzler


Marketing and More: Stop drinking the whine!

Do you know someone who is always whining about the same problem although there is little or nothing he or she can do about it? Whatever the personal or professional issue might be, they focus on what can’t be controlled rath...
by Robin Itzler



Marketing and More: Word-of-mouth marketing, from polish to politics

One of the best ways to promote your product, service or candidate is via word-of-mouth, which includes eWOM (electronic word-of-mouth), such as email and social media. Companies conduct social media campaigns to engage current...
by Robin Itzler


Robin Itzler, the Marketing Maven, and her new washing machine. Courtesy photo.

Marketing and More: A tale of two Sears letters

Cruises – dinners – hotel accommodations – theater tickets – gift cards – amusement park tickets – merchandise… it’s a long list of what I’ve received over the years from companies apologizing when their produ...
by Robin Itzler


Robin Itzler, the Marketing Maven. Courtesy photo.

Marketing and More: And the winner is…

And the winner is … More than 43 million people watched the Academy Awards on March 2. Interestingly, there were two unexpected winners that never had to come onto the stage to accept an Oscar. Apple – Viewers saw Ellen DeG...
by Robin Itzler

Marketing Maven Robin Itzler as Madam President.

Hillary for President

If I had $10 for every American who voted for Barack Obama solely because they wanted to elect America’s first black president, I’d be a wealthy woman. Speaking of women, there are many voters who would pull the lever for H...
by Robin Itzler


Robin Itzler with two dogs. Courtesy photo.

Marketing and More: It’s a (service) dog eat (family) dog world

In a free market economy, consumers drive many of the changes. If one business isn’t catering to their needs, a competitor quickly fills the void with the product or service. The more government stays out of the equation, the...
by Robin Itzler

Marketing Maven Robin Itzler is rooting for Team USA at the 2014 Winter Olympics in Sochi, Russia. Courtesy photo.

Marketing Maven and more: Let the marketing games begin!

In a few days, many of us will change our TV viewing habits to include the Winter Olympics from Sochi, Russia. What we might actually be watching is the Marketing Olympics, a two-week orgy of product placement that will leave u...
by Robin Itzler


Marketing Maven Robin Itzler holds a dog's service vest. Courtesy photo.

Marketing and more: The debate over service dogs

Update: the first paragraph has been edited to clarify after comments by readers showed that the writer’s intent was not clear. There’s been some debate about what constitutes a legitimate service/assistance dog. Accord...
by Robin Itzler

Robin Itzler, the Marketing Maven, writes a "Dear John letter" to Speaker of the House John Boehner.

Marketing and More: Dear John

Robin Itzler has written a “Dear John letter” — to John Boehner, Speaker of the House of Representatives! Dear House Speaker John Boehner, You and I have never met, but I am one of the people responsible for your becoming...
by Robin Itzler


A portion of the homepage of on Dec. 1, 2013.

Marketing and more: Rebranding from Overstock to Obamacare

Rebranding from Overstock to Obamacare It’s said you never get a second chance to make a good first impression. Yet, that is basically what companies attempt when they rebrand. The entire purpose of branding is for a distinct...
by Robin Itzler

crossing guard, back to school

Guest editorial: public safety issue with traffic lights at Katella and Wallingsford

The following article comes from a letter mailed to the editor of Orange County Breeze by Tim Chavel, a resident of Long Beach. On a daily basis, I commute from the 605 Freeway onto Katella Avenue. Over the years, I have notice...
by courtesy