Orange County Breeze
News of Northwest Orange County, CA
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Supporters of plastic-bag ban vow to fight repeal

Orange County Breeze received this statement in response to an earlier statement in support of repealing the plastic-bag ban. We are happy to publish both sides. California vs. Big Plastic, the coalition of local officials and ...
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Republican Women to talk about General Patton at Jan. 17 meeting

Dear Editor, For years, many Americans believed that General George Patton died in an automobile accident at the close of World War II. However, almost from the day of his death, there have been skeptics who felt the general wa...
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Robin Itzler, the Marketing Maven, Christmas (and Hannukah) 2014. Courtesy photo.

Marketing and more: Merry Christmas and Happy Holidays!

It often seems the only time stores use the word “Christmas” in their marketing campaigns is to announce “Open Christmas Day.” Otherwise, it’s a generic “Happy Holidays,” which is insulting to the more than 95 per...
by Robin Itzler
 

 
 
Robin-Itzler-and-Mom-Thanksgiving-2014

Marketing and more: I am giving the GOP two more years

Sitting at the Thanksgiving table, there were many reasons to be thankful, starting with my mom who recently celebrated her 87th birthday. Also on my list of thanks is that Congress made historic gains in the midterm election: ...
by Robin Itzler
 

 

 
Robin Itzler of Royal Care Pet Setting has some suggested improvements for Princess Cruises. Courtesy photo.

Marketing and more: cruising on the M.S. Denny’s

Those who live in northwest Orange County enjoy great weather most of the year and a variety of ways to take short trips that don’t include air travel. The Marketing Maven’s favorite getaway vacation is a short cruise and s...
by Robin Itzler
 

 

 
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Marketing and more: A red, white and blue Electio Day

In 1976, I registered as a Democrat and voted for the first time in New York City, where I was born. In the presidential race, I voted for Georgia Governor Jimmy Carter who won over Republican incumbent Gerald Ford. In the sena...
by Robin Itzler
 

 

 
Coyote, courtesy photo from Bureau of Land Management

Guest editorial: For managing coyotes, follow the lead of Huntington Beach

Communities in Orange County would be wise to follow the lead of Huntington Beach in managing conflicts with coyotes. Rather than engaging in an expensive and futile program to trap and kill coyotes as they recently started doi...
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Marketing and more: Sign language

Yard signs … Fence signs … Wall signs – wherever you look, there are signs posted urging you to vote for a particular candidate or support a specific proposition. Many people grumble about the landscape being littered wit...
by Robin Itzler
 

 

 
Tim Keenan, Creative Media Recording

Guest editorial: Former Cypress mayor supports Measures Q and R

Hello. I’m Tim Keenan, former Mayor of the City of Cypress. I’m here tonight because I’m concerned about some of the misinformation floating around about Measures Q & R that are on the ballot for Nov. 4, and to remind...
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Letter to the Editor: Come join in the discussion about city, county, and state propositions

Dear Editor, We elect our representatives to study issues and make the right decisions based on what a majority of their constituents want them to do. Sometimes they do just that, other instances they don’t. Often times they ...
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Robin-Itzler_Paper-or-Plastic-2014

Marketing and More: Paper, plastic, or profit?

Like many Americans, I shop in discount stores such as Big Lots, Dollar Tree and 99-Cents-Only stores. That’s why announcement of a 99-Cents store opening in the shopping center at Walker Street and Ball Road was welcome news...
by Robin Itzler
 

 
 
Allan Mansoor. Courtesy photo.

Alan Mansoor on the proposed 405 toll lanes

There has been a lot of discussion about whether or not toll lanes will reduce traffic and travel time on the 405 freeway, and that is a worthy discussion. Today, I would like to approach it from another perspective; truthful a...
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Coyote, courtesy photo from Bureau of Land Management

Seal Beach residents to host memorial for pets killed by coyotes

Seal Beach Residents will host a memorial for their pets lost to vicious coyotes attacks in the area. The memorial tree will contain pictures of each of the more than 45 pets (the number is growing every day) and will finally p...
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Robin Itzler and her favorite adult beverage. Courtesy photo.

Marketing and more: Things go better with marketing

Americans are divided on many issues, often becoming emotional when expressing their views on politics, sports or celebrities. Yet, there’s another area that greatly divides this great nation. Our choice of cola drink: Coca-C...
by Robin Itzler