Orange County Breeze
News of Northwest Orange County, CA




 
 

 
Robin-Itzler-Oh-My

Marketing and More: Word-of-mouth marketing, from polish to politics

One of the best ways to promote your product, service or candidate is via word-of-mouth, which includes eWOM (electronic word-of-mouth), such as email and social media. Companies conduct social media campaigns to engage current...
by Robin Itzler
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Robin Itzler, the Marketing Maven, and her new washing machine. Courtesy photo.

Marketing and More: A tale of two Sears letters

Cruises – dinners – hotel accommodations – theater tickets – gift cards – amusement park tickets – merchandise… it’s a long list of what I’ve received over the years from companies apologizing when their produ...
by Robin Itzler
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Robin Itzler, the Marketing Maven. Courtesy photo.

Marketing and More: And the winner is…

And the winner is … More than 43 million people watched the Academy Awards on March 2. Interestingly, there were two unexpected winners that never had to come onto the stage to accept an Oscar. Apple – Viewers saw Ellen DeG...
by Robin Itzler
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Marketing Maven Robin Itzler as Madam President.

Hillary for President

If I had $10 for every American who voted for Barack Obama solely because they wanted to elect America’s first black president, I’d be a wealthy woman. Speaking of women, there are many voters who would pull the lever for H...
by Robin Itzler
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Robin Itzler with two dogs. Courtesy photo.

Marketing and More: It’s a (service) dog eat (family) dog world

In a free market economy, consumers drive many of the changes. If one business isn’t catering to their needs, a competitor quickly fills the void with the product or service. The more government stays out of the equation, the...
by Robin Itzler
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Marketing Maven Robin Itzler is rooting for Team USA at the 2014 Winter Olympics in Sochi, Russia. Courtesy photo.

Marketing Maven and more: Let the marketing games begin!

In a few days, many of us will change our TV viewing habits to include the Winter Olympics from Sochi, Russia. What we might actually be watching is the Marketing Olympics, a two-week orgy of product placement that will leave u...
by Robin Itzler
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Marketing Maven Robin Itzler holds a dog's service vest. Courtesy photo.

Marketing and more: The debate over service dogs

Update: the first paragraph has been edited to clarify after comments by readers showed that the writer’s intent was not clear. There’s been some debate about what constitutes a legitimate service/assistance dog. Accord...
by Robin Itzler
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Robin Itzler, the Marketing Maven, writes a "Dear John letter" to Speaker of the House John Boehner.

Marketing and More: Dear John

Robin Itzler has written a “Dear John letter” — to John Boehner, Speaker of the House of Representatives! Dear House Speaker John Boehner, You and I have never met, but I am one of the people responsible for your becoming...
by Robin Itzler
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A portion of the homepage of Healthcare.gov on Dec. 1, 2013.

Marketing and more: Rebranding from Overstock to Obamacare

Rebranding from Overstock to Obamacare It’s said you never get a second chance to make a good first impression. Yet, that is basically what companies attempt when they rebrand. The entire purpose of branding is for a distinct...
by Robin Itzler
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crossing guard, back to school

Guest editorial: public safety issue with traffic lights at Katella and Wallingsford

The following article comes from a letter mailed to the editor of Orange County Breeze by Tim Chavel, a resident of Long Beach. On a daily basis, I commute from the 605 Freeway onto Katella Avenue. Over the years, I have notice...
by courtesy
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Robin-Itzler-Obamacare-lies

Marketing and more: Liars, damn liars, and lying politicians

Based on my lifestyle, needs and budget, a compact car would be a good choice for me. The salesman at the showroom was pointing out the car’s features when Sam interrupted us. “I am from the government and we have determine...
by Robin Itzler
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Republicans-vs-Democrats_MCS

Republicans and Democrats in marriage counseling: a political fable

An older couple came into a psychologist’s office desperate for guidance on how to save their marriage. They’d had their ups and down — as most long marriages do – but they usually managed to reconcile. There was even a...
by Robin Itzler
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Robin-Itzler_Daydreaming

Marketing and More: Daydreaming about the federal shutdown

All these years I’ve daydreamed about winning the lottery. Furgeddabudit! I should have dreamed about being a non-essential federal government employee. The job includes great benefits, a fantastic retirement program and unex...
by Robin Itzler
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wheelchair_MCS

Escondido mom upset by new Disney policy on special-needs guests

Editor’s note: the article below by Lisa Stevens of Escondido is in response to a change in policy at Disney theme parks. Formerly, Disney allowed special-needs guests and their party to skip lines and immediately enter rides...
by courtesy
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