Orange County Breeze
News of Northwest Orange County, CA



 
 

 
Robin-Itzler_Paper-or-Plastic-2014

Marketing and More: Paper, plastic, or profit?

Like many Americans, I shop in discount stores such as Big Lots, Dollar Tree and 99-Cents-Only stores. That’s why announcement of a 99-Cents store opening in the shopping center at Walker Street and Ball Road was welcome news...
by Robin Itzler
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Allan Mansoor. Courtesy photo.

Alan Mansoor on the proposed 405 toll lanes

There has been a lot of discussion about whether or not toll lanes will reduce traffic and travel time on the 405 freeway, and that is a worthy discussion. Today, I would like to approach it from another perspective; truthful a...
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Coyote, courtesy photo from Bureau of Land Management

Seal Beach residents to host memorial for pets killed by coyotes

Seal Beach Residents will host a memorial for their pets lost to vicious coyotes attacks in the area. The memorial tree will contain pictures of each of the more than 45 pets (the number is growing every day) and will finally p...
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Robin Itzler and her favorite adult beverage. Courtesy photo.

Marketing and more: Things go better with marketing

Americans are divided on many issues, often becoming emotional when expressing their views on politics, sports or celebrities. Yet, there’s another area that greatly divides this great nation. Our choice of cola drink: Coca-C...
by Robin Itzler
 

 

 
Allan Mansoor. Courtesy photo.

Stop the 405 toll-lane money grab

Here we go again. Critics successfully convinced the Orange County Transportation Authority to shelve the 405 toll-lanes proposal, but now Caltrans is backing the idea and hopes to use Orange County sales tax revenue to tax us ...
by courtesy
 

 

 
Locked gate at entrance to parking lot of closed Mackay Elementary School in Cypress. Photo by Katie Wiedel.

Resident response to Cypress School District

There is one thing I fully agree with the Cypress School District Administration on and that’s “Let’s remain focused and keep to the facts.” The District implies that I am the chief critic of the bonds sold but they don...
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Robin-Itzler_Fortune_Teller

Marketing and more: My crystal ball says Hillary will not run

The Marketing Maven has looked into her crystal ball and is making a prediction: Hillary Clinton will not run for president. What Hillary will do is announce her decision not to seek the presidency at the latest possible moment...
by Robin Itzler
 

 
 
Marketing Maven Robin Itzler at Caesar's Forum in Las Vegas. Courtesy photo.

Marketing and More: Viva Las Vegas!

Cities and states spend enormous sums creating a slogan or tag line for their brand so when people hear it, there is a unified mindset that defines the locale. For example, “I love New York,” “It’s so Miami,” and “A...
by Robin Itzler
 

 

 
Robin-Itzler-Retirement

Marketing Maven: Leaving on a jet plane

Beginning in December 2010, Baby Boomers started to retire at 10,000 per day. That will continue through to 2029. When my Boomer friends and I get together, a frequent topic is retirement. Do we plan to retire early at age 62? ...
by Robin Itzler
 

 
 
Robin-Itzler_Whine

Marketing and More: Stop drinking the whine!

Do you know someone who is always whining about the same problem although there is little or nothing he or she can do about it? Whatever the personal or professional issue might be, they focus on what can’t be controlled rath...
by Robin Itzler
 

 

 
Robin-Itzler-Oh-My

Marketing and More: Word-of-mouth marketing, from polish to politics

One of the best ways to promote your product, service or candidate is via word-of-mouth, which includes eWOM (electronic word-of-mouth), such as email and social media. Companies conduct social media campaigns to engage current...
by Robin Itzler
 

 
 
Robin Itzler, the Marketing Maven, and her new washing machine. Courtesy photo.

Marketing and More: A tale of two Sears letters

Cruises – dinners – hotel accommodations – theater tickets – gift cards – amusement park tickets – merchandise… it’s a long list of what I’ve received over the years from companies apologizing when their produ...
by Robin Itzler
 

 

 
Robin Itzler, the Marketing Maven. Courtesy photo.

Marketing and More: And the winner is…

And the winner is … More than 43 million people watched the Academy Awards on March 2. Interestingly, there were two unexpected winners that never had to come onto the stage to accept an Oscar. Apple – Viewers saw Ellen DeG...
by Robin Itzler
 

 
 
Marketing Maven Robin Itzler as Madam President.

Hillary for President

If I had $10 for every American who voted for Barack Obama solely because they wanted to elect America’s first black president, I’d be a wealthy woman. Speaking of women, there are many voters who would pull the lever for H...
by Robin Itzler