Anaheim based firm Wincome USA rebrands its management division as Wincome Hospitality

Wincome USA, a privately owned real estate investment, development and management firm, based in Anaheim, California, announces this week their intent to launch Wincome Hospitality, their new hospitality division. With nearly 40 years in the industry successfully managing multiple hotels and restaurants, Wincome has elevated every project and establishment to greater levels of quality and profitability. Their new hospitality division plans to do more of that.

Wincome’s initial foray into Orange County happened over thirty years ago with the purchase of the small boutique hotel, The Carousel Inn and Suites (which later was sold to another local developer). This hotel was a trendsetter for the market during the mid-90s once Wincome hired Paul Sanford as General Manager. Sanford, having recently left a successful career in Hawaii to finish his MBA at Pepperdine, brought world renown service culture from the islands to this hotel. This mix of service and location led to over two decades of success at this property and helped Wincome establish its footprint in the Anaheim hotel market.

Their 1998 purchase of three smaller hotels on West Katella Avenue, adjacent to the Anaheim Convention Center and across from Disneyland® Resort, was redone to form one larger resort, the Anabella Hotel which Wincome ran profitably for many years. Envisioning even more for this site, Wincome has taken that hotel down to build the new Westin Anaheim Resort, a Four Diamond hotel set to open in late Summer 2020. The new Westin will have twice the number of rooms of the previous Anabella Hotel, 42,000 square feet of meeting space, four innovative restaurants and bars (one is a rooftop bar), a concierge lounge, an outdoor pool with private cabanas and a 3,000 square foot Westin WORKOUT® fitness center with Peloton bikes.

2010. The property undertook a $20 million renovation, received its first Four Diamond award in 2013, and officially rebranded in 2016 as the Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel (originally a Starwood brand but now under Marriott’s portfolio). Attributed with multiple awards, including Marriott’s Franchise Hotel of the Year Award for Distinctive Properties in both 2017 and 2018 for Avenue of the Arts Costa Mesa Hotel, Wincome was able to take another forgotten property and turn it into a market leader.

In 2016, Wincome purchased an office building at 888 Disneyland Drive—leasing the building to tenants as well as setting up their corporate headquarters. They also acquired the Anaheim Plaza Hotel, a 9-acre site located on Harbor Boulevard, and converted it to The Anaheim Hotel, a Three Diamond property with entitlements to potentially redevelop into another Four Diamond hotel.

Sanford, now the Chief Executive Officer and Asset Manager for all of Wincome’s entities in the US, says “I’m looking forward to branding Wincome Hospitality as a firm to help other businesses succeed in the hospitality industry.”

For more information on Wincome Hospitality, visit

This article was released by Wincome USA.