Background photo by C.E.H. Wiedel.

Gelson’s Market roasts up delicious Hatch chili peppers

The distinct fragrance and unique delicious taste of Hatch Chile Peppers is the pride of Southern New Mexico, where the annual Hatch Chile Festival lures thousands of visitors every Labor Day weekend. Here in Southern California, we only need visit our local Gelson’s to share the same seasonal celebration! This year, Gelson’s will host Hatch Chile roasting and tasting events at select stores each Saturday from August 10-31.

Gelson’s has long been a local advocate for Hatch Chiles, a mildly hot and savory pepper that, when perfectly roasted, yields a uniquely delicious flavor, both spicy and sweet, offering a flavor pop that enhances a range of recipes. In addition to complimentary onsite roasting for home recipes, Gelson’s customers can learn about the growing process from produce experts and get cooking ideas from staff. Of course, there’s also plenty of opportunities to sample Hatch Chile dishes – at the Gelson’s Kitchen, try the Hatch Chile Cornbread, Hatch Egg Salad, Hatch Chile/Grilled Corn/Heirloom Tomato Salad, Hatch Sausage and Peppers, Hatch Macaroni & Cheese, Mini Quiche Hatch Chile, or the Cream of Hatch Green Chile Soup. For more information, please visit,

Hatch Chile roasting will take place on Saturdays, 11 a.m.-3 p.m., at the following Gelson’s stores:

August 10: Calabasas, La Costa/Carlsbad, Long Beach, Manhattan Beach
August 17: Irvine, Pacific Beach, Rancho Mission Viejo, Santa Monica
August 24: La Cañada Flintridge, Rancho Mirage, Santa Barbara, Sherman Oaks
August 31: Dana Point, Del Mar, Silver Lake, Thousand Oaks

About Gelson’s

Founded in 1951, Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 65 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. Customers can find out why Life Tastes Better Here® at Gelson’s website, to reserve their cases.

The article above was released by Gelson’s Market.