featured graphic for California for All Census 2020 during COVID-19

California moves into Get Out the Count week

Starting on Monday, August 3, California is moving into Get Out the Count efforts for the 2020 Census. This is the second week of action, with August 6 highlighted as “Get Out the Count Day,” where all Californians should take time to fill out the Census.

In coordination with local, regional, and statewide partners, the California Complete Count – Census 2020 Office (Census Office), is organizing various engagement and outreach activities across the state these weeks including virtual events, car caravans, media briefings, webinars, and billboards to encourage California’s communities to take the 2020 Census.

These statewide efforts are to drive Census participation before U.S. Census Bureau (USCB) begin their Non-Response Follow Up (NRFU) operation starting August 11. USCB enumerators will deploy across the country going to homes that have yet to complete the Census form.

July 27 – Aug 2

Focus: Recognize national day of action by the U.S. Census Bureau and uplift California partner outreach

Aug 3 – Aug 10

  • Focus: Get out the Count – uplifting activities and drive Census completions
  • All week – enhanced paid media
  • Aug 3
    • Virtual Day of Action
    • Media Briefing
  • Aug 4 & 5 – getting the word out through local and ethnic media
  • Aug 6 – Get Out the Count Day
    • Pep Rally with Social Media Ambassadors

August 11: Federal Non-Response Follow Up (NRFU) operation begins

The Census Office is encouraging partners and stakeholders to help spread the word about these two weeks action. To download the toolkit, click here. The toolkit contains:

  • A snapshot of Census Office events to promote and participate in
  • Messaging on the start of non-response follow-up (NRFU), information on enumeration and how to identify enumerators, and relevant messaging on COVID-19 & the 2020 Census
  • A Q&A document – outlining some sample questions that could be asked in interviews, discussed during virtual events, etc., and suggested talking points for our partners
  • Social media content-posts &videos across Facebook, Instagram, Twitter on CA Census accounts (please share, re-post, and re-tweet!)

The Census Office will be hosting their own events and promoting partner events, some sample are shared below. Please note, events are subject to change or cancellation:

Statewide Media Briefing

  • When: Monday, August 3 @ 10 a.m.
  • About: This briefing will provide an update on California’s successful Census campaign, discuss the state’s self-response rates and announce an expansion in its outreach strategy ahead of the beginning of NRFU on August 11.
  • RSVP: Please email [email protected] to RSVP and receive dial-in information.
    Credentialed media only

Tweet Chat – Census and NRFU Q&A Session

When: August 3 @ 11 a.m.
Where: On @CACensus: https://twitter.com/cacensus
About: Will cover vital information about the Census where participants will answer questions about Non-Response Follow Up (NRFU), the importance of the Census for all communities and the fundamentals of the Census.

Facebook Live Event

  • When: August 3 at 1 p.m.
  • Where: On @CaliforniaCensus: https://www.facebook.com/CaliforniaCensus
  • About: Will feature a collaborative conversation on how the Census affects people of all backgrounds.
  • Participants
    • Karina Martinez, CNC Educational Fund
    • Neo Veavea, U.T.O.P.I.A SF
    • An Le, Asian Americans Advancing Justice – Asian Law Caucus (AAAJ)
    • Jeremy Payne, Equality California(EQCA)
    • Jesus “Jesse” Fraire, California Native Vote Project (CNVP)
    • Dr. Gabino Aguirre, Ventura County Community Foundation
    • Vanessa Cuellar, California Foundation for Independent Living Centers (CFILC)
    • Lanae Norwood, My Black Counts
    • Chris Mateo, Sacramento Filipinos Count 2020

Instagram Live DJ Set – Dance the Census! Every Move Counts! + Selfie Challenge

When: August 3 at 5 p.m.
Where: On @CACensus: https://www.instagram.com/CACensus
About: Live DJ set for 30 minutes. Use the hashtag #everymovecounts

Get Out the Count! Virtual Pep Rally

  • When: Thursday, August 6 at 11 a.m.
  • Where: On @CaliforniaCensus: https://www.facebook.com/CaliforniaCensus
  • About: Highlighting California’s Get Out the Count Day, this pep rally will help motivate people who have yet to take the Census – Take the Census Now, California!
  • Participants:
    • Secretary of State Alex Padilla
    • Government Operations Agency Secretary Yolanda Richardson
    • Senator Richard Pan, Co-Chair, Senate Select Committee on the Census
    • Senator Tom Umberg, Co-Chair, Senate Select Committee on the Census
    • Assemblymemer Marc Berman, Chair, Assembly Select Committee on the Census
    • California Complete Count – Census 2020 Office Director Ditas Katague
  • Census Ambassadors:
    • Rebecca Black
    • Salvin Chahal
    • Kausar Mohammed
  • Rural county partners:
    • Ryan Campbell, Tuolumne County Board of Supervisor
    • Morgan Gace, Calaveras County Chamber of Commerce
    • Tomas Evangelista, Evangelista Community Relations

RSVP: https://www.facebook.com/events/600096314024652

This article was released by California Complete Census.