Background photo by C.E.H. Wiedel.

Gelson’s will celebrate Hatch Chile season with chile roastings to go

The distinct fragrance and unique delicious taste of Hatch Chile Peppers is always a favorite of the Gelson’s customer. This year, amidst COVID-19 restrictions, Gelson’s will continue the tradition of celebrating Hatch Chile Season and will offer their customers roasted mild and hot Hatch Chile peppers to go. Some stores will offer a variation of heat levels depending on the crop. Chiles can be ordered by the case online and are available for pick-up on Saturday Aug 8, 15, 22, 29 and Sep 5.

Gelson’s has long been a local advocate for Hatch Chiles, a mildly hot and savory pepper that, when perfectly roasted, yields a uniquely delicious flavor, both spicy and sweet, offering a flavor pop that enhances a range of recipes. The Gelson’s Kitchen also offers Hatch Chile Cornbread, Hatch Egg Salad, Hatch Chile/Grilled Corn/Heirloom Tomato Salad, Hatch Macaroni & Cheese, Mini Quiche Hatch Chile, Hatch BBQ Chicken Wings, Hatch Chicken and Cheese Quesadilla and, new on the menu, Hatch Shrimp and Cheese Quesadilla. Hatch Chile Chicken Sausage, Hatch Chile Bratwursts and Hatch Chile Chicken Chorizo are among the many offerings from the meat department. Customers can order their chiles for any Saturday, up to the Thursday immediately prior (while supplies last) before 4pm. Pick-up will be from 10am -6pm and customers can choose a pick-up window. For more information, please visit,

About Gelson’s

Founded in 1951, Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 65 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. Customers can find out why Life Tastes Better Here® at Gelson’s website, to reserve their cases.