featured graphic for Visit Anaheim, logo courtesy of Visit Anaheim

Visit Anaheim focuses on short term convention business, bookings up by 11 percent compared to 2019

Visit Anaheim, the official destination marketing organization for Anaheim, announced its 2022 confirmed bookings for the Anaheim Convention Center are up 11 percent compared to 2019. Strategically focused on booking short-term convention business to fuel local recovery, Visit Anaheim will host 90 percent of these Anaheim events from 2022–2024.

These meetings, conventions and events for the Anaheim Convention Center will bring 188,700 room nights to local hotels and $444 million in economic impact to the community because of attendees dining, shopping and entertaining while in town.

“To continue to bring-in short-term convention business, Visit Anaheim is adding to its national convention sales team with two new convention sales directors based in Washington D.C. and Chicago,” said Jay Burress, President & CEO, Visit Anaheim. “These are major markets for Anaheim’s convention business and these new hires will help drive business in these key territories as we move forward.”

For the remainder of 2022, Visit Anaheim has 21 groups utilizing the Anaheim Convention Center. Combined, these 21 groups will bring $222 million in economic impact to the local community. To kickoff September, Visit Anaheim will welcome D23 Expo 2022 and Solar Power International 2022.

“Visit Anaheim had a strong summer with shows like NAMM, VidCon, Star Wars Celebration and many more that returned to the Anaheim Convention Center. These shows along with a strong leisure return contributed to an 82% occupancy seen in Anaheim and Garden Grove for the month of June,” said Junior Tauvaa, Chief Sales Officer, Visit Anaheim. “That’s only 5% behind occupancy levels seen in June 2019, which shows we are getting that much closer to reaching pre-pandemic levels.”

To learn more about Visit Anaheim’s efforts to ensure the city recovers quickly and is best positioned to restore hotel stays, meetings, and conventions in Anaheim go to https://www.visitanaheim.org/meetings/health-and-safety-measures/.

About Visit Anaheim:
Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to impact our communities and visitors through the power of travel. To learn more about Visit Anaheim, visit: http://www.visitanaheim.org and follow us on Facebook, Twitter, Instagram and LinkedIn.

From left to right: Sonya Henry – Director, Destination Services & Events, Visit Anaheim; Michael Dominguez – President & CEO, Associated Luxury Hotels International (Guest Speaker); Leona Reed – Associate VP of Global Marketing, Visit California (Guest Speaker); Jay Burress – President & CEO, Visit Anaheim; Erin Francis-Cummings – President & CEO, Destination Analysts (Guest Speaker); Junior Tauvaa – Chief Sales Officer, Visit Anaheim; Mariles Krok – Vice President, Meeting & Partnership Sales, Visit Anaheim; Pepe Avila – Senior Director, Tourism & Partnerships, Visit Anaheim. Courtesy photo.
From left to right: Sonya Henry – Director, Destination Services & Events, Visit Anaheim; Michael Dominguez – President & CEO, Associated Luxury Hotels International (Guest Speaker); Leona Reed – Associate VP of Global Marketing, Visit California (Guest Speaker); Jay Burress – President & CEO, Visit Anaheim; Erin Francis-Cummings – President & CEO, Destination Analysts (Guest Speaker); Junior Tauvaa – Chief Sales Officer, Visit Anaheim; Mariles Krok – Vice President, Meeting & Partnership Sales, Visit Anaheim; Pepe Avila – Senior Director, Tourism & Partnerships, Visit Anaheim. Courtesy photo.
This article was released by Visit Anaheim.